PERSONA EDUCATION DECK
Internal presentation for both business and engineering stakeholders to socialize the new use of user personas at Dealertrack.
PROFILE TYPE - PERSONA
A user persona focuses on personality, generally used to build empathy and an “in the weeds”
perspective and customization for a specific user group. This one was created for Thomson Reuters to humanize user needs for the design and dev teams.
PROFILE TYPE - ARCHETYPE
An Archetype is a form of user persona which focuses on user behavior and is used to validate interactive elements and user flows at a macro level. This is an example of one I created for Thomson Reuters.
STRATEGY PROPOSAL & WORKSHOP DECK
Research and redesign plan for a key service offering for DealerTrack's automotive vehicle titling process. By dovetailing a hopes/fears workshop into the end of the presentation, I was able to engage disinterested stakeholders and get approval to introduce UX into their development process.
TASK FLOW ANALYSIS
What I call the "shock and awe" view of a confusing and overly complex workflow for submitting apps to the Salesforce marketplace, this image illustrated both the severity of the current state and the urgency with which the workfow needed to be addressed.
CASE STUDY: VIRTUWELL
End-to-end engagement on the first telemedicine app in the US to connect patients with caregivers remotely, which I conducted from user research through interaction design.
RESEARCH & STRATEGY DOC
The final strategy deliverable for Ubisoft's brand home page redesign, which led to our redesign project plan.
Foundational research for the Women's Foundation of California's website redesign, which identified content opportunities as well as a lucrative, untapped well of small